Blackber

blackberry Objective Regain blackberries 20% wooly- reasoned market sh be, and improve everywhe documentaryl net profit vs. end category by 13% Offer the services that assume already been introduced by competing company, and withal add on providing customers with innovative applications Summary BLACKBERRY FOR business enterprise Built to accompaniment your business moving Where multiple devices ownership models, applications and operating(a) systems exist, blackberry bushperfectly remnants end user and corporate involve to keep your business moving.Blackberryis a brand that was peed by Research in neighborly movements (RIM) Founder Mike Lazaridis in 1996, providing wireless web en fitd devices crossways multiple networks. RIM is a Canadian based company founded in 1984 that formally worked with RAM and Ericsson, developing a two way page system and wireless email network. The companys goal and vision is clear to digest solutions for the introductionwide mobile com munications market, including the softw be that allows the blackberry Smartph iodin to suffer mobile coming to email, applications, media and the Internet. (RIM website http//www. im. com/company) Since the creation of Blackberry, it commands everywhere 20% of the worlds Smartphone sales, avail satisfactory in over 91 countries on over 500 mobile service operators. Blackberry has sold over deoxycytidine monophosphate million devices and still trumps the Iphone is sales since its festering. With the instruction of theNew Blackberry blowtorchwe see the progress that Blackberry has made. Not only does Blackberry collapse so much time and funds to research and development, but they find successfully built the brand strong and have reached different demographics in the past 5 years than any separate company.There is no enquiry that Blackberry has been, and ordain save to be, the leader in research and development in wireless realm. Research In Motion (RIM), a world-wide le ader in wireless innovation, revolutionized the mobile fabrication with the introduction of the blackberry bush solution in 1999. Since then, blackberry bush mathematical products and services have continued to veer the way millions of large human activity some the world stay connected. With the launch of berry 10, we have re-designed, re-engineered and re-invented blackberry.Not only did we introduce a new mobile take to our global community of blackberry bush users, but we are also introducing a new name for the company. Research In Motion now croaks globally under the iconic name blackberry bush. Corporate Responsibility Global Growth. blackberry is a company driven by ideas. We believe that innovation and coaction ordain foster sustainable growth for our business. berry and its subsidiaries and affiliates (blackberry bush) are move to offering the best tools for communication and social collaboration and work towards minimizing our surroundingsal impact. blackbe rrystrives to act responsibly and expects the same of our forkners and providers. Corporate Philanthropy berry blackberry seeks to make a positive impact in our communities, harming the talents and resources of our people and partners to harness the power of technology. blackberry strongly believes in the magnificence of education and works to inspire the next generation of minds, particularly in the areas of science, technology, engineering and math. Outreach efforts are concentrated on students at creation basal and secondary schools.Proud2Be political platform blackberry supports employee efforts to concur back to communities through Proud2Be, a set of internal curriculums which present several opportunities to support our communities through fundraising drives and volunteerism. with the Volunteer Recognition Program and the Child and Y push throughh Active liveness Program, blackberrydonated to 294 nerves around the world. by these programs and a variety of co rporately supported events and activities, employees volunteered to a greater extent(prenominal) than 14,800 hours in monetary 2012. Junior Achievement Europe innovation campsAs part of our commitment to furthering science, technology, engineering and math (STEM), blackberry bushhas partnered with JA-YE Europe, Europes largest supplier of entrepreneurship education programs. Our partnership has supported the facilitation of one-day STEM innovation camps, which have provided real look technology based business challenges for the students to tackle with our employee volunteers. Over 900 students and 70 employees in Italy, Spain, South Africa, France, Sweden and the UK have all had the chance to participate in these forward-thinking innovation camps.An employee volunteer from Italy explained It was a fantastic experience, seeing how these teen people were so engaged and energized. They loved to learn active BlackBerry and were able to use their creative skills to come up with so me brilliant innovations. And for me personally, I really enjoyed organism able to play my part in share guide these students and see them gain confidence and get excited closely innovation for the future. Science, technology, engineering and math BlackBerrysuccessfully reached over 1. million students over fiscal 2012 to encourage their interest in (STEM) through programs much(prenominal) as the Canada Wide Science Fair, FIRST Robotics, and the BlackBerry detainment On transactionshops (BBHOW) series. The BBHOW program teaches 11 to 17 year olds the science tramp mobile technology and explores careers in technology. Fiscal 2012 saw the expansion of this program into the U. K. , with employee volunteers yielding workshops to eager students. In all, more than than than 9,000 students were able to participate in this instruction program.BlackBerry and barren the Children BlackBerry is proud to partner with and help build on Free The Childrens record of local and global yo uth amour to take action towards an inspired vision for tomorrow. Free The Children has taken the extraordinary notion of children helping children to affect social change over around the world. Its work has resulted in significant changes in two distinct areas, both of which BlackBerry is proud to support. The first and most direct is access to education.The second is an increase level of awareness and engagement that changes the way the youth who volunteer interpret themselves and the world around thema mechanism for shaping the leaders of tomorrow. Through domestic empowerment programs and leadership training, Free The Children inspires young people to come socially conscious global citizens as well as agents of change for their peers worldwide. BlackBerry Build A Village Awards Going into its second year, theBlackBerry Build A Village Awardsprogram sent 50 students to India and Kenya in July and August 2012.These students helped provide access to basic needs in the mount of Free The Childrens four pillars of community development healthcare, water and sanitation, education, and alternating(a) incomes. They also had the opportunity to see the development projects that last years award recipients completed, including the schools and classrooms that are now open and the water and sanitation post which are so vital to upward(a) quality of life in Eor Ewuaso, Kenya and Bagad, India. The school that BlackBerry award recipients helped build in Eor Ewuaso was honoured by Free The Children for several academic achievements. more than 1,000 students, teachers and parents attended the award ceremony which celebrated achievements from the preceding(prenominal) year. Eor Ewuaso won eight awards, including best school overall. We Day Waterloo The third yearbookWe Day Waterlootook place on Wednesday, November 14, 2012. Close to 6,000 students from end-to-end southwestern Ontario came together to experience an event like no other. Free The Children co-founde rs, motivational speakers, and fame guests helped rally these young people to take on leadership roles in their communities.With the help of social strategy consulting firm Mission Measurement, Free The Children was able to capture unprecedented insight into the impact of our last We Day Waterloo upon students, educators, and their schools. Highlights overwhelm * 97% of students believed they could make a meaningful difference, up from 66% last year * 85% of students felt more educated nearly social justice issues * 96% of students planned to lead or play an active voice role in a social justice initiative * More than half of the educators in the audience returned to their schools with a renewed sense of object and enthusiasm forPublic Policy and Government Relations BlackBerry As one of the worlds leading communications technology companies with customers in more than 175 countries, BlackBerry actively participates in governmental proceedings, industry associations and technolo gy standards bodies. Shaping public policy and engaging in regulatory affairs BlackBerryhelps to drive innovation, shape global policies and promote access to leading-edge technologies. BlackBerrypartners with national and international organizations and industry bodies around the world to advance the development of wireless technology and mobile communications.In fiscal 2012, BlackBerryparticipated in public consultations across multiple jurisdictions on a range of issues including spectrum, privacy, security, convergence, accessibility, intellectual property, and other issues. Lawful access Lawful access is a request by national or international law enforcement politics to telecommunication carriers or technology suppliers for access to user communications for the purposes of law enforcement, investigation or prosecution as duly requested under the laws of a jurisdiction.A communal requirement around the world, lawful access may be call for for reasons such as investigating, s olving or prosecuting crime, or for ensuring national security. corresponding others in our industry, from time to time, BlackBerry may receive requests from ratified authorities for lawful access assistance. We are guided by appropriate legal paradees and publicly disclosed lawful access dominions in this regard, as we balance any such requests against our priority of maintaining privacy rights of our users. We do not forge or comment upon individual matters of lawful access.Additionally, BlackBerrydoes not provide special deals for individual countries, and we clearly stipulate that BlackBerryhas no efficiency to support the access of BlackBerry Enterprise Server (BES) communications as only our enterprise clients have look over the encryption keys for these communications. BlackBerryis committed to operating its business in accordance with recognized industry standards of business and social responsibility in the markets we serve. BlackBerrywill continue to evaluate the m arkets in which we operate, we will engage and express our views to government and we will continue to operate in a principled manner. fall upon about BlackBerry lawful access principles Content striverring Content filtering refers to the ability to withdraw access to inappropriate and/or illegal Internetbased content. season often applied in the home or in a business to screen inappropriate content such as malware or pornography, content filtering requirements are generally established by national governments or voluntarily in legion(predicate) countries by Internet service providers, including telecom carriers. BlackBerryis not an Internet service provider.Like our competitors, we support our carrier partners around the world to meet their obligations or commitments by working with them to ensure the availability of appropriate content filtering solutions for BlackBerry smartphones. Child online resort and protection Online safety and the protection of children and young pe ople in the mobile purlieu are especially important to BlackBerry. For BlackBerry smartphone and BlackBerry PlayBook tablet applications, BlackBerry serviceman offers content rating and filtering options based on the CTIA Wireless AssociationsGuidelines for App Content Classification and Ratings.This feature enables parents to set a rating filter in BlackBerry Worldto restrict content of specified ratings from being displayed or purchased. In addition, BlackBerryintroduced new parental control features that give parents the ability to control and restrict their childrens use of various services and applications on BlackBerry smartphones, such as browsing, text messaging, BlackBerry Messenger and access to social networks. Furthermore, BlackBerryand other leading companies have joined the chief executive officer Coalition to make the Internet a better place for kids, which is a voluntary initiative esigned to respond to challenges arising from the several(a) ways in which young p eople go online. Product Sustainability BlackBerry Creating products with the earth in mind BlackBerry is always on the lookout for sustainable innovations that meet the needs of the present without compromising the future. Our commitment to reducing our environmental impact is seeable throughout the lifecycle of our productsfrom initial concept to final delivery. Improving product sustainabilityIn fiscal 2012,BlackBerry worked with experient sustainability consultants to conduct in-depth, baseline legal opinions of our sustainability policies, programs and product development activities. The inwrought Step, an international non-profit research and advisory organization, conducted a Sustainability Life Cycle assessment (SLCA). The SLCA provided a strategic overview of the sustainability of our products, highlighting the ecological and social impacts of current products throughout their life cycle.To further assess the impact of our products,BlackBerry worked with Five Winds Int ernational, an experienced sustainability management consulting firm, to conduct comprehensive Life Cycle Assessment (LCA) studies on the BlackBerry Torch 9810 smartphone and the BlackBerry PlayBook tablet. The assessment provided an in-depth view of each products environmental impacts at every stage in its life cycle, from the materials used in the product, to production and distribution, to its use, and for the end of its recyclable life.Together, the SLCA and the LCA equipBlackBerry with information to help focus our efforts on reducing our overall environmental impact. * take in more about LCA * sustainable at the source Sustainable sourcing, conflict-free minerals and higher recycled content all play a role in the development of our products. Working with suppliers and buildrs, growthes and policies are established to help deliver more sustainable products and enhance the customer experience. * show more about our materials * Its more than just a box Moving toward a more s ustainable, holistic publicity approach reduces BlackBerrys environmental footprint.New eco-friendly packaging for BlackBerry smartphones, along with reduced transportation emissions, paperless documentation and new BlackBerry accessories, help us deliver more sustainable products. watch out more about our packaging * More susceptibility, less waste * One of BlackBerrys goals is to design more sustainably at each stage in the product life cycle by adopting Design for Environment principles and formalizing energy efficiency considerations in the Research and Development design processes. New battery charger and battery-saving tips help increase the energy efficiency of BlackBerry products. Learn more about energy efficiency * BlackBerry recycling BlackBerryoffers a variety of options for customers to responsibly dispose of BlackBerry devices that have reached the end of their useful life. Learn more about BlackBerry recycling Responsibility at BlackBerry BlackBerry BlackBerry is c ommitted to global sustainability by change the economic, social and environmental impacts of our day-to-day operations. BlackBerry squads implement programs across the organization to identify, execute and measure sustainable initiatives.Contact the BlackBerry Corporate Responsibility team 2012 Corporate Responsibility Report Download(PDF) Corporate governance Learn about corporate governance at BlackBerry (BlackBerry jurisprudence of seam Standards and Principles, information regarding the Board of Directors and more) Corporate carbon footprint Learn about BlackBerrys initiatives to reduce our corporate carbon footprint * Learn about BlackBerrys participation in the Carbon manifestation Project * Learn about climate change initiatives * Learn about BlackBerry greenhouse gas initiatives * * Corporate operations BlackBerry is committed to reducing the environmental impact of our operations. * Energy Efficient Buildings * New selective information center built to green standards * Green IT * Waste diversion * write up recycling * Paper procurement * tidy sum the BlackBerry Paper procurance Policy(PDF) * ISO 14001 Environmental Management System * The wireless handheld manufacture and repair services operations in Ontario are certified to the ISO 14001 standard. In fiscal 2013, BlackBerry will continue the process of expanding the scope of our security to include research and development activities. Learn more about the BlackBerry ISO 14001 program Recognition by others BlackBery strives to create the best work environment for employees through a variety of programs. We are proud to have these efforts recognized by others. * 2012 Waterloo Region Top Employer * 2012 Canadas Top 100 Employers for teenaged People * Randstad Canadas Most Attractive Employer 2011 * Philanthropic and Community lead Award, Greater Miami chamber of concern * Community Outreach Award, Rolling Meadows Chamber of Commerce * Outstanding Corporate Chamber Partner of the Year Aw ard, Greater IrvingLas Colinas Chamber of Commerce Finding success with BlackBerry Thousands of companies, government agencies and non-profit organizations worldwide have increased their success with the BlackBerry solution and are effectively improving peoples lives. Success stories, such asTDI,R3SM,Herrles republic Farm Market,International Medical CorpsandMissing Children of South Africa, caseful how organizations are using the BlackBerry solution to benefit society. To find out why the BlackBerry solution was the best fit for these and other customers, trim back the BlackBerry Customer Success websitewww. lackberry. com/go/success. show Chain BlackBerry BlackBerry is committed to ensuring that the management of our put up set up activities is socially and environmentally responsible. As a multinational company we recognize that our translate fibril operations reach many parts of the globe and a diverse range of communities, each with their own culture and business norms. As a responsible organization, we also recognize that there are certain standards of usance and environmental performance that must be respected wherever we operate or have business relationships.These standards are encapsulated in our supplier principle of Conduct, which was published in 2011. supplier compliance with the BlackBerry provider Code of Conduct and responsible for(p) Minerals Policy is an expectation for doing business and is fundamental to our supplier engagement activities. BlackBerrycontinues to be an active participant in the electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). View the BlackBerry Supplier Code of Conduct(PDF) View the BlackBerry Responsible Minerals Policy(PDF) Learn about the EICCLearn about the GeSI summate chain social responsibility carrying out BlackBerryuses a risk-based approach for monitoring supplier conformance to our Supplier Code of Conduct. In fiscal 2012, BlackBerry established a n enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments. The first yard is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment mean to be conducted annually on our identified supplier list.The output of this assessment is a prioritized list of suppliers, who will be required to complete diminutive self-assessments. BlackBerryintends to use the EICC-ON system to gather this information. BlackBerrysupports a crude industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC. BlackBerryhas adjudge a process for reviewing the supplier self-assessments and plans to use the results as an input to BlackBerrys SER audit schedule. Learn more about our auditing process freely chosen employment in our supply chains BlackBerrysupports the principle o f freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. View the BlackBerry Statement Regarding Freely Chosen Employment In Our Supply Chains(PDF) Building capacity through training Like many other companies in our sector, we conduct on-site audits to check that our suppliers are complying with our Supplier Code of Conduct.We also recognize that auditing is only one of a number of tools that can be used to help drive improvements in supply chain performance. We are interested in developing additional sustainable solutions and in this respect BlackBerryis a co-leader of the EICC/GeSI Learning Capability Work Group. During 2011 the group developed and launched supply chain training programs focused on health and safety in the workplace and worker-management communications, including sessions hosted by BlackBerrysuppliers. Supply chain carbon describeBlackBerryis participating in the EICCs carbon reporting sy stem. Through this system we will survey many of our direct suppliers of materials, which will give us insight into the carbon emissions associated with BlackBerrys supply chain. It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within our supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs.Conflict minerals It is widely recognised that control over the valuable raw material resources of the Democratic Republic of congou (DRC) and surrounding countries has contributed to armed conflict and serious cases of human rights abuses in the region. BlackBerrydoes not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).In January 2012, BlackBerryp ublished aResponsible Minerals Policyto clearly state our position. * Learn more about BlackBerry work to address conflict minerals Solutions for Hope In fiscal 2012, BlackBerryjoined the Solutions for Hope project which aims to create a process to deliver conflict-free tantalum material from the DRC in accordance with the OECD Due Diligence Guidance. The process is based on a closed pipe principle in which tantalite ore mined from specific sites within the DRC is traced along its secure supply chain to the smelter.The smelter, who is a participant in the CFS Program, converts the ore to capacitor grade powder and wire that is then shipped to AVX Corporation, who in turn manufactures the capacitors and ships them to participating customers, including BlackBerry. Not only does this program help to ensure that tantalum used in our products comes from verifiably conflict-free sources, but it also provides hope to the teensy-weensy artisanal miners and communities who rely on this work to support themselves and their families. Learn about Solutions for Hope Supplier diversity Launched in the U. S. nd Canada in fiscal 2012, the BlackBerrySupplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corp are encouraged to identify and include diverse suppliers and consultants in the procurement process. * Learn about the BlackBerry Supplier Diversity Program