Nike Marketing Objectives

Nikes marketing objective is to enlist a range of marketing chat tactics that can supply to the organizations target market, who have different nationalities, genders, cultures, and ages. To enable this, Nike introduces its current products through a marketing communication group that can strengthen the positioning of, and key messages about, the Nike brand, through different forms of visual aids and point-of-purchase advertizing. In connection to this, Nike continuously aims to apply marketing tactics that are reserve with the people who reside in these continents or nations.For example, aside from traditional advertising in the form of television, billboards, and the homogeneous, Nike also makes use of contemporary marketing instruments such(prenominal) as the internet, wherein people in almost any part of the creation could access various sites to customize Nike clothe and products. Moreover, Nike applies an effective marketing communication and at the same time still rel atively manages to be cost-efficient in terms of its marketing programs.Although Nikes marketing expenses may come out excessive, they employ internationally recognized celebrity athletes they overflow retail networks with promotions of products and early(a) giveaways. According to Knight and Greenberg (2002, pg 548), the integration of endorsements and sponsorships enables Nike to represent itself as a affectionately concerned actor promoting sport as a solution to social problems. The companys budge theme is JUST DO IT. The stir up will target men and woman and especially those in the basketball scene that are of 14 to 30 years of age. Nike sprint shoes are not only good shoes to wear nevertheless are strong, durable and comfortable, this way, the company will convince them to take action. The campaign will also exist as billboards through celebrity endorsements like Michael Jordan and James Lebron. The Company will also use electronic media (commercials, official website of Nike and newspapers) to promote the brand), (Marketing Plan of Nike,2011)