Integrated Marketing Communication To Build Brands Essay

Integrated Marketing Communication To Build Brands - Essay Example To find a relationship between IMC, market orientation (MO), learning orientation (LO), brand orientation (BO) and brand performance 1000 questionnaires were mailed to 1000 organizations in Australia. MO has a direct positive relationship but LO do not have the relationship. Again BO has the relationship Both IMC and BO have a direct positive relationship with brand performance. IMC has a significant role to play in promoting the performance of the brand in the market. Conceptual approach redefining and supporting the empirical relationship could have been done.To find a relationship between IMC, market orientation (MO), learning orientation (LO), brand orientation (BO) and brand performance 1000 questionnaires were mailed to 1000 organizations in Australia. MO has a direct positive relationship but LO do not have the relationship. Again BO has the relationship Both IMC and BO have a direct positive relationship with brand performance. IMC has a significant role to play in promoting the performance of the brand in the market. Conceptual approach redefining and supporting the empirical relationship could have been done.Laric & Lynagh (2010) Role of IMC in sustainability marketing Based on operations of various firms and organizations, the ways as to how they tackle challenges by IMC Conceptual Approach Role of sustainability is very essential in organizations and IMC plays an effective part in enhancing it The key focus of the research was on sustainability and it has been marked as an important concept for organization. Both sustainability and IMC are important for organizations as they are correlated. A more in-depth analysis could have made the findings more viable. To examine the linkage between IMC and revenue generation. Earlier literature about IMC have been analyzed and propositions formulated and model has been developed Conceptual Approach. Internal marketing has an important role to play in organizations for generating revenue. Internal marketing enha nces the relationships among brand orientation, market orientation, and IMC. Both internal marketings, as well as intra-organizational marketing in the form of IMC, are important for organizational performance Propositions once developed are better evaluated by an empirical approach. To examine the effect of customer and competitor orientation and inter-functional coordination on the brand orientation that in turn affect to brand performance in SMEs. The hypothesis was developed and questionnaires were mailed to 4502 SMEs in Finland regarding the topic. Empirical Approach Customer orientation along with inter-functional coordination has an effect on brand orientation but competitor orientation does not have the relationship. The constructs of IMC has a direct impact on the brand performance.   Brand orientation and market orientation are directly related to the positive performance of the brand. More focus on the core concept of IMC should have been made. To focus on the concept o f IMC as a relationship-building strategy Random sample of communicating professionals from 1000 non-profit organizations were selected and the quantitative online survey was conducted.