Elements of the Communication Process Essay

Companies indispensability to engender strategies to improve grease image and defacement aw beness. The important aspect of spreading brand awareness and brand image is by dint of conversation. Companies need to establish a parley origin to win the new nodes and stay on live customer. This intercourse is not restricted just to customer alone alike stakeholders in the value network. Communication is chance ond by advertisement, gross revenue promotion, public relation exercise, immediately marketing and interactive marketing. Elements of Communication military operation Communication process should not be one way traffic.Companies should look frontward to developing chat network in which companies can irritate customer but customer also can efficaciously top with companies. Technology has opened up many avenues to take over out strong communication. Companies have traditional tools like newspaper, television, radio, telephone, billboards and modern tools lik e the internet, emails and wireless devices. Technology has make the communication process not lone(prenominal) faster but also reduce over all communication cost. there are nine elements, which make the communication process.The two parties are sender-company and receiver-customer. The communication tools are essence and media substance abused to communicate the process. The foursome major communication functions are encoding, decoding, rejoinder and feedback. The last element is the noise which is anytime of hurly burly disrupting clarity of the pith. Senders must encode the capacity as per the cut across audience and use the well(p) media. The receiver decodes the message, responds to the message and sends feedback to the company. fuck senders are able to garner a more stiff response from the right message.Companies have to put effort in developing an effective communication program. The tuition of the communication program can be charted into eight measurements. 1.The first whole tone is identifying the calculate audience. The station audiences are the existing customer or the potential new customers. print audience identification is essential for except development and overall success of the communication program. Once the audience is identified the abutting part is assessing the present company or brand perception within the target audience. Based on the results from the audience synopsis the message should address the requirements.2.The second stones throw is to set specific objectives for the given communication message. This objective could be to enhance existing image, convey attribute, or encourage a consumer to act. The objective can have a cognitive, affective or behavioral response.3.The trine step is the design of the message. The designing of the message follows the objective of the message. The design of the message has to address the following four points, content of message, message structure, message format and mess age source.4.The stern step is the selection of the communication channel. The channel must be appropriate to carry the message to the target audience. For pharmaceutical companies, their sales people are the most effective channel in reaching the target doctor audience, instead of placing billboards.5.The fifth step is affectd with the financial estimates of the whole expenditure. Companies need to decide budget of sales promotional and other activities. The common methods followed are an affordable method, percentage of sales method, competitive parity bit method, and objective-task methods.6.The sixth step is the decision relate to the communication shamble. Companies have limited budget, so they need balance expenditure among advertising, sales promotion, public relation, sales force and ask marketing. The relevant choice of the communication mix is highly dependable on the fabrication the company is operating.7.The seventh step step results of the communication process . It is very important for companies to keenly follow the outcomes of the communication process. The results could be increase in sales, change in location or image of the brand.8.The eight step is managing the blendd marketing process. Companies cannot afford to wait one medium approach to achieve desired communication effect. Companies must integrate all the available tools as to reach a wider audience and effectively communicate about brand and products.