Analysis of present environments Essay

some other factor ins that may be included in the analysis would be the presence of other alcoholic bever familyss in to each one merchandise that may affect the sales of the possible intricacy. We turn in to carry on into account that Scotch and wines do non comprise the whole trade for alcoholic beverages. If the consumer favorence would be as volatile as it poses to be, consequently the other beverage juice reamers may switch from their present beverage to another. The scary range of the situation is, we could not chequer as of now, if the possible working out would gain or spell disaster for the company. some other factor to be con statusred is the indices in the food merchandise. This indices are the indicators whether the public would be able to squeeze the obtain of a whisky in their budget. This simply draws out the in require harvest-times that would be dubbed necessities and the lesser needed carrefours, known as the luxuries. The movement of the prod uct from a luxury to a necessity spells success, that the other itinerary around would be a bad sign for the expansion. Couple this factor with the volatility and the result would be a very risky market with high gains and disaster on the other end.The analysis of the present environments is eventful for a marketing st treadgy as this would help us witness the environments under the influence of, and that influences the countries in question. However, the factor of bias takes in, which usually has to be negated. The negation process would take place by as the clinical kick downstairs of judging by criteria, comprising half of the decision and the other half, the native decisions. First, sooner any analysis would be made, certain criteria would have to be in order for the comparisons.Considerable weights should be given to the consumer expectations and preferences (30 points), tagged A. This would help us determine the choices of the consumers that we are severe to serve. This weighs heavily since the consumers are directly link to the profits that the company would generate. Next in line would be the rate of word sense of the market (30 points), labeled B. This is another heavy criterion since this would determine if the res publica is really suitable for the operations of the company in question.If the results would be heavily low, then we keister conclude already that the company would not thrive in that specific outlandish. This greatly helps in the subjective side of the judgment. Another criterion to be judged is the receipts in their country (20 points), labeled C. Taxation may not weigh as much and it weighs significantly at 20 points out of the 100 point total. This is because gross affects the rate of the profit that a company generates. A higher receipts rate would then lower the chance that a company should send in the specified country.And the last criteria to be considered would be the performance of the replacing (20 points) , labeled D. These criterions would not totally let us see the objective part of the problem by looking at the figures that the criteria would present. However, we have to stimulate in header that the decision-making of this marketing strategy would depend not only in its objective part, but should in any case be considering the subjective part of the problem. Some problems cannot be explained by figures and leaves this part to the analytical and subjective mind of the decision-maker.Further statements from the analysis of the criteria would bear the interpretations of the heaps. After which would be the ranking of the realizes to determine which country scored the most points in achieving the goal of successful expansion for the company at hand. However, the final decision would lie after the subjective part of the theory. Country A B C D sum total RANK Denmark 30 25 20 15 90 1 N. Ireland 30 20 20 10 80 3 Austria 25 25 20 15 85 2 Spain 25 25 10 15 75 4 Points to Ponder?Denma rks score was referable to the (1) good age distribution as the median of the age of males in the 15-64 bracket is barely 38, stating a to a greater extent diverse markets for the hoar and young drinkers. (Anonymous 2006f) (2) The market would suit the product just fine. In fact, the market in Denmark, in terms of the raw materials seem to give a very positive sign for Denmark as this could lead to further expansions (Anonymous 2006f)(3) The taxationation does not bother this country as shown in here. Denmark seems to be snug not to be accommodated by the cover song four of the Unions Top Four of Taxes.(Anonymous 2002) (4) Substitutes seem to be performing well, but not enough as the growing demand for Scotch whisky is trying to speed up the development of the local supplier of the product. These ratings have order Denmark in the No. 1 spot. ? Federal Ireland bags the second spot advantageously for a variety of reasons (1) the lowest median mark was achieved by this countr y with just a median of 33 years old, it generally subject matter most of the male population are below the 40 year old mark, a good sign for the company. The company generally caters more to the male crowd, and the flavors of the Scotch whisky have a specific audience.to a greater extent drinkers are also available for judgment since the younger drinkers are the ones who prefer the other flavors, un analogous the older crowd. An example of this would be, many young drinkers can be the target for the release of the Monreith Malt. Simultaneously, the market for The Torhousemuir Tawny, would also penetrate the older market, such of the 40 years and above since they unruffled have a part of the market, although they may play the minor fictional character in the profit margins. (2) Generally, this is neither good nor bad since the company can be seen as one of the others or a new mental strain.Either way, the public would remain in the middle of things, making it toughened for the determination of the acceptance of the public The product originated in the same country, Another brands addition to the market may be viewed as a mediocre thing for the public. This people would really try your brand, just make a good offer in the initial release, strain of a bargain. (3) Tax problems have never plagued the country after the tax involved issues of before where Kings and Queens reign this land. Nowadays, it seemed similar the people of Ireland have learned their lessons from the past events.(4)Market interferes are on the loose, since this is the origin of Scotch whisky. Generally, substitutes would be of great numbers, which definitely pose a bad sign since your product can be swallowed by the market. ? Austrias rates were affected by (a) since the people of Austria are known to be of good enjoy, then the consumer expectations would be high knowing that The Olde Distillerie is from the country of United Kingdom, the country where the brewers of Scotland have o riginated (b) acceptance was marked as such since the country is sail to have taste in things that are not really rich in its flavor, but also in history.(c) Demography of the country shows a 40 year old median for the men in an evenly distributed country. This result shows an angle of inclination in the stronger brew of the whisky since it says that the composition of men are state to have evenly distributed age, with older men winning the battle of numbers. Other products would have problems in their sales since the market would only focus on the older men market, since the median age was 40. Added costs for extra marketing strategies would be needed to gain the necessary profits needed by the company for the other products.(Anonymous 2006j) (d) Good taxation brings the country on the top four of the European Union (Anonymous 2002) This is a good sign for Austria as this is viewed as a country with less taxes, therefore, more profits. And this could also pass around doors to the export market, as this has been a very good opportunity for the company. ? The to the lowest degree attractive of the choices given, Spain does not provide any chance to defend itself due to the factors affecting its market.Some problems to the expansion there include (1) The demographic distribution of the male population is not as diverse as that of Northern Ireland. (Anonymous 2006i) Although this may prove to be a positive sign, let us not forget the males sense of pride that they would not readily exchange the wine for a foreign drink, especially of a new brand in the market. (2) Market acceptance is not a problem as Spain is known to be one of the worlds top consumers of alcohol. However, acceptance may just remain to be current and not commended.(Anonymous 2006k)(3) Another issue tax. Spain has been known to be a country brutal on its taxes in order for them to challenge the substitute market for their wine. As they increase the tax, they tend to lower the market consumpti on of the substitutes for wine, like scotch whisky (4) Lastly, scotch whiskys only substitute here would be that of the gin, tequila, and beer. Wines are the primary products, making it look like Scotch whisky is really a substitute for the main product, wine.